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Packaging Case Studies

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March 2026

When the Rules Change, Strong Brands Stay Consistent

October 2025

Why standing out sometimes means softening up

May 2025

Barking Up the Right Tree: Nutrish Fetches Packaging Success

April 2025

A Second Squeeze: Tropicana’s Packaging Turnaround

March 2025

How Welch’s Stayed Top of the Vine: A Fresh but Familiar Look

October 2024

Say Cheese! Banza Unveils Mouthwatering New Look

September 2024

Head-to-Head: Chester the Cheetah Gets Bowled Over

April 2024

Impossible Meats Possible

January 2024

Lifting the Lid on Mayver’s Pack Redesign

September 2023

Fanta’s Redesign is a Fruitful Change

August 2023

M&M’s Flips the Status Quo with LTO Packaging

March 2023

Oldman goes Newman: A New pack for Newman's Own

February 2023

Lunchables Takes Snack Time to the Next Level

January 2023

Did Barilla’s new packaging pasta the test?

January 2023

Were Sanpellegrino’s redesign plans foiled?

September 2022

Sprite can see clearly now the green is gone

August 2022

Bürgen Pack Refresh: When everyone’s Zigging, Zag

July 2022

Baskin Robbins scoops plaudits for redesign

June 2022

Compare the pair: Colgate’s new recyclable packaging

May 2022

Extra, Extra! Read all about… Extra’s new rebrand

May 2022

Compare the Pair: Irish Spring Pack Re-Fresh

October 2021

Is Häagen-Dazs’ refresh still cream of the crop?

June 2021

Miller Genuine Draft spreads its wings in a brand refresh

April 2021

With minimalism in vogue, Mr. Pringle gets revamped

October 2020

Can The Laughing Cow get even happier?

April 2020

Cadbury Old Gold strikes New Gold

February 2020

Peters marches to the beat of a new Drumstick

April 2019

Nobby’s loads up on a new packaging look

April 2019

Tim Tam Slams’ packaging is a slam dunk for Arnott’s

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