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Knowledge Case Studies

September 2026

America’s All Time Favorite Brand Mascots

September 2026

Australia’s Most Loved Taglines

July 2026

Turning Irritation into Impact

June 2026

Stop debating whether AI can make ads and start deciding what it means for you

June 2026

Australia’s All Time Favourite Brand Mascots

April 2026

The Argument for Irritating Advertising (In an Overstimulated World)

March 2026

Where did all the good beer ads go?

February 2026

The Top 10 Aussie Advertising Anthems

January 2026

$8m buys a Super Bowl ad, not lasting impact.

September 2025

Australia’s 12 Most Iconic Childhood Ads

October 2024

This Christmas, Don’t Let Emotion Outshine Your Brand 🎄💖

March 2024

Why Happiness is a Poor Proxy for Effectiveness

Think Global, Act Local: Crafting Advertising That Resonates Globally  

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