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In a media landscape where standing out has never been harder, this study establishes a new barometer for marketers and agencies across the United Kingdom—revealing the country’s most memorable ads, as recalled by everyday consumers. To do this Cubery speaks to thousands of Brits every month, asking a simple question:
“What’s an ad you’ve seen recently that you either loved or hated?”
Together with a love/hate sentiment score—revealing how the ad resonated emotionally—this longitudinal study maps the intersection of emotion, attention, and media muscle. The result? Never-before-seen insights into what’s really cutting through, getting noticed, and striking a chord with the general public.
Seeing what breaks through is one thing. Knowing why is another.
Alongside the Top 10 ad rankings, 2026 marks the debut of the Top 10 advertiser rankings to The Cubery Hot List, providing a holistic picture of the cumulative campaign activity and overall presence of brands in the market.
Kudos to all the brands featured in this quarter’s Top 10 and, of course, their legendary agency partners. If you’re interested in digging deeper into these results or learning more about how Cubery helps brands unlock more creatively disruptive and commercially effective work—get in touch to speak with our team.
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