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From bold, vibrant designs to unique, innovative flavors, Olipop, Poppi, Spindrift, and Simply Pop are redefining the healthy soda scene. They deliver big fizz with low sugar—but when it comes to choosing a soda, what really motivates purchase decisions?
Soda Wars case study
The alcohol industry’s shift to paper-based bottles marks a major step forward in sustainability, with Absolut, Johnnie Walker, and Baileys leading the charge toward eco-friendly packaging alternatives.
Eco-friendly case study
Cadbury’s "Mystery Bars" did more than just ride the hype train—they sparked curiosity and rekindled affection for the masterbrand, offering a smart, playful twist to reinforce memory structures.
Cadbury case study
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus: