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Shampoo Bars were a response to growing backlash around the environmental impact
of plastic wastage.
Garnier case study
Cheetos Mac ‘n Cheese used iconic “Chester” to build fluency, while their cheese heartland remained a constant.
Cheetos case study
Tortilla Pockets solved the common frustration of Mexican-food-at-home being messy and inconvenient.
Old El Paso case study
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus: