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Fully managed project from start to finish. Our team will take care of every aspect of the research project, giving you peace of mind and more time to focus on what matters.
Our team will prepare a fully customized report for your project, tailored specifically to your brief/objectives. It will provide you with in-depth analysis, insights, and recommendations.
Alongside the tailored report, you will also have centralized access to all past test results in an interactive dashboard. This means historical comparisons and deeper analysis is only ever a click away.
Benchmark your test results against our comprehensive databases, including at a category level where possible. You’ll also be able to build your own custom norms once you’ve undertaken enough tests.
Our team will take you through the report step by step, delivering actionable insights and recommendations that clarify key findings, inform decision-making, and address any questions along the way.
Will the ad enter people’s mental headspace and encode branded memories? Does the ad meaningfully differentiate the brand?
Branded Memorability
Captivate
• Magnetism
• Likeability
Connect
• Attribution
• Fit
Compel
• Persuasion
• Difference
5x tailored statements
Real-time emotional response analysis
Awareness/Frequency & Wearout
Masterbrand or variant branding skew
Open-ended: What resonated
Open-ended: What didn’t resonate
• Clarity
• New
• Believable
• Relevant
Open-ended: 3 words to describe the brand
20x emotions across high/low arousal and positive/negative dimensions
Open-ended: Impressions the ad formed about the brand
Open-ended: Elements that made the ad easily recognizable for the brand
Open-ended: Recall of everything that happened in the ad and how it all fitted together
• Single choice
• Multiple choice
• Rating (5pt scale)
• Media
• Open-ended
• Ranking
Price per test
Save more when you test more
Fully managed project from start to finish. Our team will take care of every aspect of the research project, giving you peace of mind and more time to focus on what matters.
Our team will prepare a fully customized report for your project, tailored specifically to your brief/objectives. It will provide you with in-depth analysis, insights, and recommendations.
Alongside the tailored report, you will also have centralized access to all past test results in an interactive dashboard. This means historical comparisons and deeper analysis is only ever a click away.
Benchmark your test results against our comprehensive databases, including at a category level where possible. You’ll also be able to build your own custom norms once you’ve undertaken enough tests.
Our team will take you through the report step by step, delivering actionable insights and recommendations that clarify key findings, inform decision-making, and address any questions along the way.
Does the packaging attract eyeballs and immediately cue the brand? Does the product offer meaningful advantages vs. competitors?
Shelf Impact
Captivate
• Magnetism
• Likeability
Connect
• Attribution
• Fit
Compel
• Persuasion
• Difference
5x tailored statements
Perception of value at nominated price point
10x tailored elements
Open-ended: What resonated
Open-ended: What didn’t resonate
• Clarity
• New
• Believable
• Relevant
Open-ended: 3 words to describe the brand
20x emotions across high/low arousal and positive/negative dimensions
Open-ended: Impressions the ad formed about the brand
Open-ended: Elements that made the ad easily recognizable for the brand
• Single choice
• Multiple choice
• Rating (5pt scale)
• Media
• Open-ended
• Ranking
Identification of an acceptable range of prices using the VW Price Sensitivity Meter
Price per test
Save more when you test more
Fully managed project from start to finish. Our team will take care of every aspect of the research project, giving you peace of mind and more time to focus on what matters.
Our team will prepare a fully customized report for your project, tailored specifically to your brief/objectives. It will provide you with in-depth analysis, insights, and recommendations.
Alongside the tailored report, you will also have centralized access to all past test results in an interactive dashboard. This means historical comparisons and deeper analysis is only ever a click away.
Benchmark your test results against our comprehensive databases, including at a category level where possible. You’ll also be able to build your own custom norms once you’ve undertaken enough tests.
Our team will take you through the report step by step, delivering actionable insights and recommendations that clarify key findings, inform decision-making, and address any questions along the way.
What is the concept’s in-market potential? Does it strategically align with the brand and wider portfolio?
Activation Potential
Captivate
• Magnetism
• Likeability
Compel
• Persuasion
• Difference
Connect
• Attribution
• Fit
5x tailored statements
Perception of value/ likelihood to purchase at nominated price point
Breakdown of stated purchase: Incremental, Replacement, Rejection
10x tailored variants
10x tailored occasions/uses
Open-ended: What resonated
Open-ended: What didn’t resonate
• Clarity
• New
• Believable
• Relevant
Open-ended: 3 words to describe the brand
20x emotions across high/low arousal and positive/negative dimensions
Open-ended: Impressions the ad formed about the brand
Open-ended: Elements that made the ad easily recognizable for the brand
• Single choice
• Multiple choice
• Rating (5pt scale)
• Media
• Open-ended
• Ranking
Identification of an acceptable range of prices using the VW Price Sensitivity Meter
Identification of the optimal combination of products to maximize audience reach and appeal
Price per test
Save more when you test more
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