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Pricing

Simple, transparent, beautiful pricing.

Evaluate

Predict in-market performance

$2,250 / £1,750

Diagnose

Understand what’s driving performance

$3,500 / £2,750

Optimize

Identify opportunities to improve performance

$4,750 / £3,750

Deliverables

Full service — i.e. no DIY!

Fully managed project from start to finish. Our team will take care of every aspect of the research project, giving you peace of mind and more time to focus on what matters.

Tailored reporting

Our team will prepare a fully customized report for your project, tailored specifically to your brief/objectives. It will provide you with in-depth analysis, insights, and recommendations.

Online dashboard

Alongside the tailored report, you will also have centralized access to all past test results in an interactive dashboard. This means historical comparisons and deeper analysis is only ever a click away.

Norms

Benchmark your test results against our comprehensive databases, including at a category level where possible. You’ll also be able to build your own custom norms once you’ve undertaken enough tests.


+$750 / £600

+$750 / £600
+
+

+$750 / £600
+

Video presentation

Our team will take you through the report step by step, delivering actionable insights and recommendations that clarify key findings, inform decision-making, and address any questions along the way.

Metrics

Headline performance metrics

Will the ad enter people’s mental headspace and encode branded memories? Does the ad meaningfully differentiate the brand?

Branded Memorability

Captivate
• Magnetism
• Likeability

Connect
• Attribution
• Fit

Compel
• Persuasion
• Difference

Brand impressions

5x tailored statements


Video <1:30 (single-stim)

Video <1:30 (single-stim)

Video <1:30 (single-stim)

Second-by-second emotional activation

Real-time emotional response analysis


In-market

In-market

In-market

Media

Awareness/Frequency & Wearout

Branding balance

Masterbrand or variant branding skew

Likes

Open-ended: What resonated

Dislikes

Open-ended: What didn’t resonate

Rational analysis

• Clarity
• New
• Believable
• Relevant

Brand associations

Open-ended: 3 words to describe the brand

Emotion analysis

20x emotions across high/low arousal and positive/negative dimensions

Brand impressions

Open-ended: Impressions the ad formed about the brand

Brand cues

Open-ended: Elements that made the ad easily recognizable for the brand


Video (single-stim)

Playback

Open-ended: Recall of everything that happened in the ad and how it all fitted together


1x Free custom question, then:
* +$250 / £200 per q’n
^ +$500 / £400 per q’n

* +$250 / £200 per q’n
^ +$500 / £400 per q’n

* +$250 / £200 per q’n
^ +$500 / £400 per q’n

Custom questions

• Single choice*
• Multiple choice*
• Rating (5pt scale)*
• Open-ended^
• Ranking^

+
+

Sample

Each test includes n=150 of your target audience (representing 50%+ of the adult population). You’re able to define your audience using basic demographics (age, gender, country, region, household income, age of children in household) along with adding 2x tailored recruitment questions (yes/no response).

If you have more complex requirements or want to recruit multiple audiences, we can provide a tailored cost.

Target audience

2x profiling questions that can be used for tagging purposes (yes/no response)

Profiling questions

Pricing

$4,750 / £3,750
($ = USD/AUD)
$3,500 / £2,750
($ = USD/AUD)
$2,250 / £1,750
($ = USD/AUD)

Base cost

Price per test

+25% (Video: single stimulus)
+10% (Campaign: multi stimulus)

Multi-test discount

Save more when you test more

You’re entitled to a minimum 15% discount (and savings of up to 30%) when multiple tests are combined into the same project.
Note: select cases of monadic survey design may result in a small additional charge.

Evaluate

Predict in-market performance

$2,250 / £1,750

Diagnose

Understand what’s driving performance

$3,500 / £2,750

Optimize

Identify opportunities to improve performance

$4,750 / £3,750

Deliverables

Full service — i.e. no DIY!

Fully managed project from start to finish. Our team will take care of every aspect of the research project, giving you peace of mind and more time to focus on what matters.

Tailored reporting

Our team will prepare a fully customized report for your project, tailored specifically to your brief/objectives. It will provide you with in-depth analysis, insights, and recommendations.

Online dashboard

Alongside the tailored report, you will also have centralized access to all past test results in an interactive dashboard. This means historical comparisons and deeper analysis is only ever a click away.

Norms

Benchmark your test results against our comprehensive databases, including at a category level where possible. You’ll also be able to build your own custom norms once you’ve undertaken enough tests.


+$750 / £600

+$750 / £600
+
+

+$750 / £600
+

Video presentation

Our team will take you through the report step by step, delivering actionable insights and recommendations that clarify key findings, inform decision-making, and address any questions along the way.

Metrics

Headline performance metrics

Does the packaging attract eyeballs and immediately cue the brand? Does the product offer meaningful advantages vs. competitors?

Shelf Impact

Captivate
• Magnetism
• Likeability

Connect
• Attribution
• Fit

Compel
• Persuasion
• Difference

Brand impressions

5x tailored statements




Value for money

Perception of value at nominated price point




Standout elements

10x tailored elements

Name appeal




+$500 / £400

+$500 / £400


+$500 / £400

Van Westendorp

Identification of an acceptable range of prices using the VW Price Sensitivity Meter

+
+
+

Likes

Open-ended: What resonated

Dislikes

Open-ended: What didn’t resonate

Rational analysis

• Clarity
• New
• Believable
• Relevant

Brand associations

Open-ended: 3 words to describe the brand

Emotion analysis

20x emotions across high/low arousal and positive/negative dimensions

Brand impressions

Open-ended: Impressions the ad formed about the brand

Brand cues

Open-ended: Elements that made the ad easily recognizable for the brand


1x Free custom question, then:
* +$250 / £200 per q’n
^ +$500 / £400 per q’n

* +$250 / £200 per q’n
^ +$500 / £400 per q’n

* +$250 / £200 per q’n
^ +$500 / £400 per q’n

Custom questions

• Single choice*
• Multiple choice*
• Rating (5pt scale)*
• Open-ended^
• Ranking^

+
+

Sample

Each test includes n=150 of your target audience (representing 50%+ of the adult population). You’re able to define your audience using basic demographics (age, gender, country, region, household income, age of children in household) along with adding 2x tailored recruitment questions (yes/no response).

If you have more complex requirements or want to recruit multiple audiences, we can provide a tailored cost.

Target audience

2x profiling questions that can be used for tagging purposes (yes/no response)

Profiling questions

Pricing

$4,750 / £3,750
($ = USD/AUD)
$3,500 / £2,750
($ = USD/AUD)
$2,250 / £1,750
($ = USD/AUD)

Base cost

Price per test

Multi-test discount

Save more when you test more

You’re entitled to a minimum 15% discount (and savings of up to 30%) when multiple tests are combined into the same project.
Note: select cases of monadic survey design may result in a small additional charge.

Evaluate

Predict in-market performance

$2,250 / £1,750

Diagnose

Understand what’s driving performance

$3,500 / £2,750

Optimize

Identify opportunities to improve performance

$4,750 / £3,750

Deliverables

Full service — i.e. no DIY!

Fully managed project from start to finish. Our team will take care of every aspect of the research project, giving you peace of mind and more time to focus on what matters.

Tailored reporting

Our team will prepare a fully customized report for your project, tailored specifically to your brief/objectives. It will provide you with in-depth analysis, insights, and recommendations.

Online dashboard

Alongside the tailored report, you will also have centralized access to all past test results in an interactive dashboard. This means historical comparisons and deeper analysis is only ever a click away.

Norms

Benchmark your test results against our comprehensive databases, including at a category level where possible. You’ll also be able to build your own custom norms once you’ve undertaken enough tests.


+$750 / £600

+$750 / £600
+
+

+$750 / £600
+

Video presentation

Our team will take you through the report step by step, delivering actionable insights and recommendations that clarify key findings, inform decision-making, and address any questions along the way.

Metrics

Headline performance metrics

What is the concept’s in-market potential? Does it strategically align with the brand and wider portfolio?

Activation Potential

Captivate
• Magnetism
• Likeability

Compel
• Persuasion
• Difference

Connect
• Attribution
• Fit

Brand impressions

5x tailored statements




Value for money or priced persuasion

Perception of value/ likelihood to purchase at nominated price point




Incrementality

Breakdown of stated purchase: Incremental, Replacement, Rejection

Variant appeal

10x tailored variants

Occasion/usage suitability

10x tailored occasions/uses

Name appeal

Packaging appeal

+

Van Westendorp

Identification of an acceptable range of prices using the VW Price Sensitivity Meter

+
+

+$500 / £400

+$500 / £400

+$500 / £400
+

TURF analysis

Identification of the optimal combination of products to maximize audience reach and appeal

+
+

+$250 / £200 (optimal combination)
+$500 / £400 (multiple combinations)


+$250 / £200 (optimal combination)
+$500 / £400 (multiple combinations)

+$250 / £200 (optimal combination)
+$500 / £400 (multiple combinations)

Likes

Open-ended: What resonated

Dislikes

Open-ended: What didn’t resonate

Rational analysis

• Clarity
• New
• Believable
• Relevant

Brand associations

Open-ended: 3 words to describe the brand

Emotion analysis

20x emotions across high/low arousal and positive/negative dimensions

Brand impressions

Open-ended: Impressions the ad formed about the brand

Brand cues

Open-ended: Elements that made the ad easily recognizable for the brand


1x Free custom question, then:
* +$250 / £200 per q’n
^ +$500 / £400 per q’n

* +$250 / £200 per q’n
^ +$500 / £400 per q’n

* +$250 / £200 per q’n
^ +$500 / £400 per q’n

Custom questions

• Single choice*
• Multiple choice*
• Rating (5pt scale)*
• Open-ended^
• Ranking^

+
+

Sample

Each test includes n=150 of your target audience (representing 50%+ of the adult population). You’re able to define your audience using basic demographics (age, gender, country, region, household income, age of children in household) along with adding 2x tailored recruitment questions (yes/no response).

If you have more complex requirements or want to recruit multiple audiences, we can provide a tailored cost.

Target audience

2x profiling questions that can be used for tagging purposes (yes/no response)

Profiling questions

Pricing

$4,750 / £3,750
($ = USD/AUD)
$3,500 / £2,750
($ = USD/AUD)
$2,250 / £1,750
($ = USD/AUD)

Base cost

Price per test

Multi-test discount

Save more when you test more

You’re entitled to a minimum 15% discount (and savings of up to 40%) when multiple tests are combined into the same project.
Note: select cases of monadic survey design may result in a small additional charge.
Get in touch to receive a tailored quote

Get in touch

Fill in the form and a member of our team will contact you shortly. 
Alternatively, send us an email: team@cubery.com

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Step 1

Choose your tier
1. Evaluate
$2,250* • £1,750*
Predict in-market performance
2. Diagnose
$3,500 • £2,750
(Includes Evaluate)
Understand what's driving performance
3. Optimize
$4,750 • £3,750
(Includes Evaluate & Diagnose)
Identify opportunities to improve performance

Shop with select merchants and get even more Daily Cash.

Step 1

Choose your tier
Video-based advertising tests
+ 25%
*We also offer a KPI only (no summary) option for Evaluate tests
$1,750 • £1,350

Step 2

Add optional extras
Target audience
Each test includes n=150 of your target audience (representing 50%+ of the adult population).
Configurable add-ons
Video presentation, Custom OE question, Van Westendorp pricing analysis, TURF analysis, Monadic survey design (see reverse for costs).

Step 2

Add optional extras
Configurable add-ons
• Video presentation by consultant***
• Custom open-ended question**
• Van Westendorp pricing analysis**
• TURF analysis (multiple combinations)**
• TURF analysis (optimal combination only)*
• Monadic survey design or additional audiences (contact us)
***$750 • £600
**  $500 • £400
*   $250 • £200

Step 3

Apply your discount
Volume discount
Looking to undertake multiple tests? You could qualify for discounts of up to 30% on the total project cost.

Step 3

Apply your discount
12 month # of tests*
Discount^
<10
10 - 19
20 - 29
40 - 49
60 - 69
80 - 89
100+
*Optimize = 1 test, Diagnose = 0.75, Evaluate = 0.5
^Discounts only apply to multi-test projects delivered via a single report
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