Episode 1:
Today’s guest and contestant is Adam Murphy, founder at Curioso and formerly Head of Insights at Asahi/Carlton & United Breweries and AB InBev. Adam goes head-to-head with Sam analyzing KIA Australia’s new blockbuster campaign for the Tasman Ute, featuring Aussie sporting legends chasing down a runaway mascot through the rugged Tasman National Park.

Episode 2:
Today’s guest and contestant is James Deysel, Marketing Director at Snackbrands Australia. James goes head-to-head with Sam analyzing Toblerone’s weird and wonderful new campaign that leans into the chocolate’s delicious awkwardness. Cringe or clever? We break it down in this episode.

Episode 3:
Today’s guest and contestant is Mark Little, most recently holding senior marketing roles at Campari Group and World Vision. Mark goes head-to-head with Sam analyzing employment website SEEK’s latest blockbuster campaign, “Swing into Your Next Role,” which reimagines the classic Tarzan tale—featuring King of the Jungle, loincloth and all, navigating the corporate jungle. But what makes this playful reinvention hit the spot? We unpack it all in this episode.