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The Eff-Word sees Sam Walters (Cubery’s GM of Consulting) interview some of the biggest and most influential voices in the Australian & New Zealand marketing, agency, and insights community.

The twist? He’ll be challenging them to a game to see who can most closely predict how a newly-launched campaign performs among the ultimate judge of creativity—consumers!

The Episodes

Episode 2:
Today’s guest and contestant is James Deysel, Marketing Director at Snackbrands Australia. James goes head-to-head with Sam analyzing Toblerone’s weird and wonderful new campaign that leans into the chocolate’s delicious awkwardness. Cringe or clever? We break it down in this episode.
Episode 1:
Today’s guest and contestant is Adam Murphy, founder at Curioso and formerly Head of Insights at Asahi/Carlton & United Breweries and AB InBev. Adam goes head-to-head with Sam analyzing KIA Australia’s new blockbuster campaign for the Tasman Ute, featuring Aussie sporting legends chasing down a runaway mascot through the rugged Tasman National Park.
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