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In a media landscape where standing out has never been harder, this study establishes a new barometer for marketers and agencies across the U.S.—revealing the advertisers that are capturing the nation’s attention, as recalled by everyday consumers. To do this Cubery speaks to thousands of Americans every week, asking a simple question:
“What’s an ad you’ve seen recently that you either loved or hated? What brand was it for?”
Importantly, this isn’t simply a ranking of the nation’s biggest spenders—it’s a measure of the brands that are cutting through, getting noticed, and striking a chord with real people. By relying entirely on consumer memory, this never-before-seen research recognizes and rewards creative punch as much as media muscle.
Seeing what breaks through is one thing. Knowing why is another.
Kudos to all the brands featured in this quarter’s Top 15 and, of course, their legendary agency partners. If you’re interested in digging deeper into these results—or learning more about how Cubery helps brands unlock more creatively disruptive and commercially effective work—get in touch to speak with our team.
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