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Christmas Ad Testing

It's that time of the year again...

The Cubarians are busy testing all of this year's Christmas campaigns released by major brands across the United Kingdom and Australia. The leaderboard below will be updated as new ads are released and tested.

Each ad is ranked using the Cubery Rating, a composite metric which equally weights three factors: Captivate, Connect, and Compel. You can read more about our methodology here.

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Australia

66
8
Spread the Merry '21
Australia Post
65
7
62
4
Make their Christmas
Michael Hill
60
2
Christmas '21 Woolworths
59
1
Celebrate Christmas
Officeworks
58
0
Christmas '21  
Coles
57
1
57
1
Place for Christmas
IGA
54
4
54
4
53
5
Christmas of Dreams
David Jones
52
6
Unriddle Christmas
Myer
51
7

United Kingdom

71
13
66
8
Go all out
Sports Direct
64
6
62
4
Percy Pig
Marks & Spencer
58
0
57
1
Bags of Joy
Boots
56
2
Anything but ordinary
Marks & Spencer
54
4
Unexpected Guest
John Lewis
52
6
Imaginary Iggy
McDonald's
50
8
Real Magic
Coca-Cola
49
9
Christmas is on
Argos
45
13
To the maxx
TK Maxx
44
14
42
16
Christmas to Savour
Sainsbury's
41
17
Kindness
Amazon
36
22
25
33
Dreams
Selfridges
66
8
53
5
62
4
Top 30th percentile
Middle 40th percentile
Bottom 30th percentile

Our latest Christmas thinking