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Advertising Case Studies

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Advertising
Alcohol
August 2026

Jacob's Creek, Welcome to the Creek

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Advertising
Alcohol
August 2026

Hawkstone, A Year’s Graft in Every Pint

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Advertising
Insurance
August 2026

PetSure, Randall

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Advertising
Beverage
June 2026

Mountain Dew, Have a Baja Blast

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Advertising
June 2026

The Childhood Ads Brits Still Remember

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Advertising
Food
May 2026

Gippsland Dairy, Let the World Wait

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Advertising
Finance
May 2026

Allstate, Big Tree

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Advertising
Retail
May 2026

Tesco, Free Fruit & Veg for Schools

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Advertising
Retail
April 2026

Lego, Everyone Wants a Piece

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Advertising
Retail
April 2026

TK Maxx, Every Day Can Be Iconic

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Advertising
Food
April 2026

Maxibon, Go Full Cookie

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Advertising
February 2026

The Top 10 Aussie Advertising Anthems

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Advertising
Internet
February 2026

Misstep or Masterstroke? Claude’s Big Advertising Bet

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Advertising
Finance
February 2026

Westpac banks on new campaign platform

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Advertising
Beverage
January 2026

Pauls milk stays fresh for 20 years

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Advertising
Food
January 2026

Why Australian lamb owns the only ‘big event’ in Australian advertising

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Advertising
Insurance
December 2025

What is AAMI’s new campaign really driving at?

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Advertising
November 2025

The Christmas Advertising Hall of Fame: Australia

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Advertising
Internet
October 2025

DoorDash’s repositioning is in the bag

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Advertising
Internet
October 2025

ChatGPT reveals its human side

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Advertising
Telco
September 2025

Telstra Goes Intergalactic in Latest Campaign

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Advertising
Alcohol
August 2025

Not Even Colin Jost Outshines a Blue Moon

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Advertising
Retail
August 2025

Why American Eagle’s “Great Jeans” Will Fade Fast

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Advertising
Internet
June 2025

How a Jungle Hero Helped SEEK Own the Spotlight

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Advertising
Food
June 2025

Toblerone Says “Chocolate Like Nobody’s Watching”… But Everyone Definitely Is

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Advertising
QSR
April 2025

Back to the Brew: Starbucks Finds Its Focus

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Advertising
Retail
April 2025

AI vs. Humans: The Battle for Creative Supremacy

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Advertising
Auto
March 2025

Heart vs. Horsepower: How Kia Powered its Way to the Top of People’s Minds

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Advertising
Food
February 2025

Hot Stuff: How Reese’s Lava’d Up the Super Bowl

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Advertising
February 2025

Super Bowl 2025 Ad Rankings

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Advertising
CPG
February 2025

How Challenger Brands Can Steal the Spotlight

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Advertising
Food
January 2025

A Cut Above? Reviewing MLA’s Latest Lamb Ad

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Advertising
Retail
November 2024

Logan Roy Ditches the Suit for ASICS

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Advertising
Insurance
October 2024

From Captain to Detective: Budget Direct Does it Again

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Advertising
QSR
October 2024

Burger King Delivers a Bite of Bliss

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Advertising
Food
August 2024

Becoming Top Dog with Short-Format Ads

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Advertising
Internet
July 2024

When Provocative Meets Problematic

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Advertising
Food
April 2024

Stirring the Pot Gets a Reaction, but is it the Right One?

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Advertising
Finance
April 2024

Barclays Explores our Emotional Depths

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Advertising
Charity
March 2024

A single blueprint for emotion doesn’t exist

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Advertising
January 2024

Super Bowl 2024 Ad Rankings

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Advertising
Retail
January 2024

PAK’nSAVE: Unboxing a New Kind of Kiwi Partnership

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Advertising
Food
January 2024

Aussies of all Ages Get Behind Latest Lamb Epic

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Advertising
December 2023

AusPost vs. Telstra: Why Effectiveness is About More Than Just Emotion

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Advertising
December 2023

Australia's most effective Christmas ads of 2023

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Advertising
December 2023

The UK’s most effective Christmas ads of 2023

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Advertising
November 2023

What Brands are Scoring from Travis Kelce’s Swift Rise in Popularity?

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Advertising
Food
October 2023

Lifting the Lid on Müller’s “Love Every Bit”

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Advertising
Auto
October 2023

On the Road to Success: AA Scores an A

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Advertising
Food
October 2023

Ritz Serves Up an Absolute Cracker

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Advertising
Telco
September 2023

Telstra’s Bold New Call Pushes the Boundaries of Connectivity

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Advertising
Retail
September 2023

Coles’ Big Red Hand Makes Triumphant Return

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Advertising
Alcohol
September 2023

Drylandia Takes Carlton Dry to a Faraway Land

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Advertising
Travel
August 2023

Qantas Hops Back into Australian’s Hearts

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Advertising
Alcohol
August 2023

Bud Light: Easy to Summer, Harder to Recover

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Advertising
Insurance
August 2023

Swipe Right for Savings with Progressive Insurance

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Advertising
Travel
August 2023

Jenny from the Dock? J-Lo Sets Sail with Virgin Voyages

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Advertising
Internet
August 2023

Apple Charges Toward Best Battery Yet

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Advertising
Telco
July 2023

Virgin Soars To New Heights

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Advertising
Retail
July 2023

Tesco Cooks Up a Heartfelt Story

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Advertising
Beverage
July 2023

Yorkshire Tea Gets the Par-Tea Started

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Advertising
February 2023

2 winners and 2 losers from Super Bowl 2023

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Advertising
February 2023

Super Bowl 2023 Ad Rankings

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Advertising
December 2022

Australia’s most effective Christmas ads of 2022

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Advertising
December 2022

The UK’s most effective Christmas ads of 2022

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Advertising
Retail
December 2022

ALDI says Merry Christmas… you filthy animals

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Advertising
Food
November 2022

Ocean Spray wiggles and jiggles its way to the top

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Advertising
Travel
November 2022

Tourism Australia’s Ruby the Roo reaches the heights of Uluru

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Advertising
Food
September 2022

Surreal vs. Kellogg’s: Cereal’s David vs. Goliath

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Advertising
Health
August 2022

Peloton: Maximum Effort, Minimum Reward

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Advertising
Internet
August 2022

Apple touts privacy and builds meaningful difference

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Advertising
Retail
July 2022

Specsavers adopts new vision for Canada launch

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Advertising
Retail
July 2022

Storytelling trumps shock tactics for Mitre 10

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Advertising
Internet
June 2022

Just Eat delivers an epic encore

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Advertising
QSR
June 2022

Burger King’s Plant Based Whopper Wilts

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Advertising
Finance
May 2022

Lloyds Bank’s latest spot struggles out of the gates

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Advertising
Retail
April 2022

Specsavers prove the power of “Fresh Consistency”

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Advertising
Insurance
March 2022

CGU’s “Tall Poppy” seeds confusion

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Advertising
Auto
February 2022

Super Bowl 2022 Ad Rankings – Automotive

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Advertising
Finance
February 2022

Super Bowl 2022 Ad Rankings – Finance/Crypto

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Advertising
Alcohol
February 2022

Super Bowl 2022 Ad Rankings - Alcohol

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Advertising
Food
February 2022

Super Bowl 2022 Ad Rankings - Food

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Advertising
Food
January 2022

MLA serves up another summer sizzler

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Advertising
Retail
December 2021

A consistently inconsistent Christmas from Myer and David Jones

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Advertising
Retail
December 2021

Lidl does things a Lidl different this Christmas

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Advertising
Retail
December 2021

Waitrose and M&S put on a feast for shoppers this Christmas

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Advertising
Beverage
December 2021

Mark Ritson: “This is not a Cola-Cola ad”

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Advertising
Retail
December 2021

UK Grocers show why distinctiveness is just as important as emotion

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Advertising
QSR
December 2021

Does McDonald’s take the carrot this Christmas?

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Advertising
Telco
December 2021

O2 and Vodafone give the gift of data this Christmas

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Advertising
Retail
December 2021

Michael Hill sparkles brightly this Christmas

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Advertising
Retail
December 2021

There’s snow place like Sports Direct for Christmas

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Advertising
Telco
December 2021

Did Optus leave people saying ‘Yes’ this Christmas?

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Advertising
December 2021

The UK’s most effective Christmas ads of 2021

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Advertising
December 2021

Australia’s most effective Christmas ads of 2021

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Advertising
Retail
December 2021

AusPost delivers effectiveness for the third year running

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Advertising
Internet
November 2021

Unboxing Amazon’s Cinematic Christmas Release

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Advertising
Retail
November 2021

ALDI whips up a sandstorm for Christmas

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Advertising
Retail
November 2021

ALDI goes bananas in latest Kevin the Carrot epic

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Advertising
Retail
November 2021

Did Coles or Woolworths deliver for Christmas 2021?

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