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Pringles depicted flavor varieties in a bright, fun, and creative way – departing from category tropes.
Pringles case study
While Laughing Cow received a re-fresh, its 100-year-old iconic ambassador remained unchanged.
Laughing Cow case study
Cadbury Old Gold altered its information hierarchy – making flavor identification more seamless.
Cadbury case study
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus: