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Case Studies

Not Even Colin Jost Outshines a Blue Moon

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Why American Eagle’s “Great Jeans” Will Fade Fast

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How a Jungle Hero Helped SEEK Own the Spotlight

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Toblerone Says “Chocolate Like Nobody’s Watching”… But Everyone Definitely Is

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Desert Gold: Lindt Delights with Dubai Chocolate

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Pop Culture: The New Soda Wars

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Barking Up the Right Tree: Nutrish Fetches Packaging Success

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Back to the Brew: Starbucks Finds Its Focus

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A Second Squeeze: Tropicana’s Packaging Turnaround

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AI vs. Humans: The Battle for Creative Supremacy

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Heart vs. Horsepower: How Kia Powered its Way to the Top of People’s Minds

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How Welch’s Stayed Top of the Vine: A Fresh but Familiar Look

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