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Innovation Case Studies

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Innovation
Food
August 2026

How Kraft Reinvented Mac & Cheese

Innovation
Food
May 2025

Desert Gold: Lindt Delights with Dubai Chocolate

Innovation
Beverage
May 2025

Pop Culture: The New Soda Wars

Innovation
Food
November 2024

Does Mr. Beast’s Lunchly Pack a Punch-ly?

Innovation
October 2024

Does the Coca-Cola X OREO Collab Fizz Up or Crumble?

Innovation
Alcohol
July 2024

Raising a Glass to Paper

Innovation
Food
June 2024

Can Healthy and Tasty Co-Exist?

Innovation
CPG
May 2024

Turning the Tide on Laundry

Innovation
Beverage
March 2023

Game changers? Gummies and Fast Twitch lead Gatorade’s expansion

Innovation
Beverage
February 2023

PepsiCo shoots for the stars with Starry

Innovation
QSR
January 2023

Burger King vs. Wendy’s: Who ruled the roost?

Innovation
Food
October 2022

Cadbury’s new square off the old block

Innovation
CPG
September 2022

Concentrating on sustainability: Does Listerine’s new innovation deliver?

Innovation
Food
September 2022

Not to waffle on, but Maxibon’s new launch is pretty sweet

Innovation
Alcohol
August 2022

Coca-Cola adds extra fizz to iconic Tennessee RTD

Innovation
Beverage
July 2022

Coca-Cola Starlight vs. Nitro Pepsi: An out-of-this-world battle

Innovation
Food
April 2022

Reese's Big Cup puts all their chips on the table with new release

Innovation
Food
April 2022

Gimmick or Genius: Heinz Packet Rollers

Innovation
CPG
March 2022

Nivea EcoRefill targets sustainable success

Innovation
Electronics
March 2022

Ray-Ban x Facebook — Smart Eyewear: Creepy or Cool?

Innovation
QSR
March 2022

Can McDonald’s McPlant supplant the Big Mac?

Innovation
Alcohol
January 2022

Ain’t no mountain Hard enough for Mtn Dew

Innovation
Food
January 2022

Baileys drop the Bombe with an explosive innovation

Innovation
CPG
August 2021

Is Morning Fresh’s new formulation two good to be true?

Innovation
CPG
July 2021

Garnier solidifies their focus on sustainable product innovation

Innovation
Beverage
March 2021

Will Sparkling Ribena bring back the fizz to a nostalgic classic?

Innovation
Food
January 2021

Old El Paso pockets a win

Innovation
Food
November 2020

It’s pretty easy being cheesy: Cheetos Mac ‘n Cheese

Innovation
Beverage
October 2020

Will the re-release of Coca-Cola & Coffee jolt consumers into action?

Innovation
Food
July 2020

Arnott’s Tim Tam brokers free trade negotiations

Innovation
Food
May 2020

Are the odds STAX-ed against Doritos?

Innovation
Food
April 2020

Marmite double-dips into peanut butter

Innovation
Food
January 2020

Smith’s sweet tooth lands them in a deep pile of chip

Innovation
Food
October 2019

The most fangtastic and spookylicous Halloween candies of 2019

Innovation
QSR
October 2019

KFC’s latest product launch is a glazed, deep-fried flop

Innovation
Food
April 2019

Can Nutri-Grain To Go squeeze into consumers’ breakfast repertoires?

Innovation
Beverage
April 2019

Are consumers hot or cold on Twinings’ new brew?

Innovation
Beverage
April 2019

Santo adds a new dimension to instant coffee

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