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Just Eat used a famous celebrity (Snoop Dogg), entertaining storyline, and catchy rap rendition to entrance viewers.
Just Eat case study
Furphy told a story about a “furphy” (furphy = colloquialism for “tall-tale”) – a clever way of ensuring memorability.
Furphy case study
Yorkshire Tea poked fun at brands pandering to social purpose — a playful story which built affinity for the brand
Yorkshire Tea case study
Which ideas, concepts or territories have the most potential?
How can early cuts be optimized prior to final editing?
Is the ad strong enough to run? How should we plan our media?
Can the ad be run again? How does it perform in other markets?
Is the ad getting noticed? Is creative efficiency declining over time?
Read our guide to early-stage creative testing
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus: