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Just Eat used a famous celebrity (Snoop Dogg), entertaining storyline, and catchy rap rendition to entrance viewers.
Just Eat case study
Furphy told a story about “telling a furphy” (furphy = colloquialism for “tall-tale”) – a clever way to ensure brand memorability.
Furphy case study
Yorkshire Tea poked fun at brands pandering to social purpose; the playful story built emotional affinity for the brand.
Yorkshire Tea case study
Which ideas, concepts or territories have the most potential?
How can early cuts be optimized prior to final editing?
Is the ad strong enough to run? How should we plan our media?
Can the ad be run again? How does it perform in other markets?
Is the ad getting noticed? Is creative efficiency declining over time?
Read our guide to early-stage creative testing
Configure your test and customize your target audience by completing a briefing form and emailing us.
We’ll review your brief before pushing the testing live. Respondents will start completing your survey in real-time.
Results will be immediately available in your online dashboard once the target quotas have been met.
A tailored report will be prepared by our consultants, providing in-depth analysis and recommendations.
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus:
All your tests will be housed in an intuitive and easy-to-use dashboard, meaning historical data is never lost and always available at your fingertips.
Our team of consultants will prepare a tailored report for your test, providing you with in-depth analysis, insights and recommendations.