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Cubery’s foundations are built on decades of learning from the behavioral sciences and psychology. Our secret sauce? Distilling these findings into a simple and practical framework that can be seamlessly embedded across the entire business. Proven tools that will actually stick guarantees better decision-making and more profitable marketing outcomes.
Be emotive; stand out and grab attention.
Do something original, arouse curiosity, and engage emotionally in order to cut through and get noticed.
Be recognizable; synergize with expectations.
Leverage distinctive properties to make the brand instantly recognizable and synergistic with expectations.
Test and track the effectiveness of advertising across any channel, platform, or format.
Test the in-market potential of new product concepts and ideas.
Test the effectiveness of new or revised package designs and labels.
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