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Advertising Case Studies

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Advertising
Retail
September 2026

Tesco Whoosh, Serious Delivery

Advertising
Alcohol
August 2026

Jacob's Creek, Welcome to the Creek

Advertising
Alcohol
August 2026

Hawkstone, A Year’s Graft in Every Pint

Advertising
Insurance
August 2026

PetSure, Randall

Advertising
Beverage
June 2026

Mountain Dew, Have a Baja Blast

Advertising
June 2026

The Childhood Ads Brits Still Remember

Advertising
Food
May 2026

Gippsland Dairy, Let the World Wait

Advertising
Finance
May 2026

Allstate, Big Tree

Advertising
Retail
May 2026

Tesco, Free Fruit & Veg for Schools

Advertising
Retail
April 2026

Lego, Everyone Wants a Piece

Advertising
Retail
April 2026

TK Maxx, Every Day Can Be Iconic

Advertising
Food
April 2026

Maxibon, Go Full Cookie

Advertising
Internet
February 2026

Misstep or Masterstroke? Claude’s Big Advertising Bet

Advertising
Finance
February 2026

Westpac banks on new campaign platform

Advertising
Beverage
January 2026

Pauls milk stays fresh for 20 years

Advertising
Food
January 2026

Why Australian lamb owns the only ‘big event’ in Australian advertising

Advertising
Insurance
December 2025

What is AAMI’s new campaign really driving at?

Advertising
November 2025

The Christmas Advertising Hall of Fame: Australia

Advertising
Internet
October 2025

DoorDash’s repositioning is in the bag

Advertising
Internet
October 2025

ChatGPT reveals its human side

Advertising
Telco
September 2025

Telstra Goes Intergalactic in Latest Campaign

Advertising
Alcohol
August 2025

Not Even Colin Jost Outshines a Blue Moon

Advertising
Retail
August 2025

Why American Eagle’s “Great Jeans” Will Fade Fast

Advertising
Internet
June 2025

How a Jungle Hero Helped SEEK Own the Spotlight

Advertising
Food
June 2025

Toblerone Says “Chocolate Like Nobody’s Watching”… But Everyone Definitely Is

Advertising
QSR
April 2025

Back to the Brew: Starbucks Finds Its Focus

Advertising
Retail
April 2025

AI vs. Humans: The Battle for Creative Supremacy

Advertising
Auto
March 2025

Heart vs. Horsepower: How Kia Powered its Way to the Top of People’s Minds

Advertising
Food
February 2025

Hot Stuff: How Reese’s Lava’d Up the Super Bowl

Advertising
February 2025

Super Bowl 2025 Ad Rankings

Advertising
CPG
February 2025

How Challenger Brands Can Steal the Spotlight

Advertising
Food
January 2025

A Cut Above? Reviewing MLA’s Latest Lamb Ad

Advertising
Retail
November 2024

Logan Roy Ditches the Suit for ASICS

Advertising
Insurance
October 2024

From Captain to Detective: Budget Direct Does it Again

Advertising
QSR
October 2024

Burger King Delivers a Bite of Bliss

Advertising
Food
August 2024

Becoming Top Dog with Short-Format Ads

Advertising
Internet
July 2024

When Provocative Meets Problematic

Advertising
Food
April 2024

Stirring the Pot Gets a Reaction, but is it the Right One?

Advertising
Finance
April 2024

Barclays Explores our Emotional Depths

Advertising
Charity
March 2024

A single blueprint for emotion doesn’t exist

Advertising
January 2024

Super Bowl 2024 Ad Rankings

Advertising
Retail
January 2024

PAK’nSAVE: Unboxing a New Kind of Kiwi Partnership

Advertising
Food
January 2024

Aussies of all Ages Get Behind Latest Lamb Epic

Advertising
December 2023

AusPost vs. Telstra: Why Effectiveness is About More Than Just Emotion

Advertising
December 2023

Australia's most effective Christmas ads of 2023

Advertising
December 2023

The UK’s most effective Christmas ads of 2023

Advertising
November 2023

What Brands are Scoring from Travis Kelce’s Swift Rise in Popularity?

Advertising
Food
October 2023

Lifting the Lid on Müller’s “Love Every Bit”

Advertising
Auto
October 2023

On the Road to Success: AA Scores an A

Advertising
Food
October 2023

Ritz Serves Up an Absolute Cracker

Advertising
Telco
September 2023

Telstra’s Bold New Call Pushes the Boundaries of Connectivity

Advertising
Retail
September 2023

Coles’ Big Red Hand Makes Triumphant Return

Advertising
Alcohol
September 2023

Drylandia Takes Carlton Dry to a Faraway Land

Advertising
Travel
August 2023

Qantas Hops Back into Australian’s Hearts

Advertising
Alcohol
August 2023

Bud Light: Easy to Summer, Harder to Recover

Advertising
Insurance
August 2023

Swipe Right for Savings with Progressive Insurance

Advertising
Travel
August 2023

Jenny from the Dock? J-Lo Sets Sail with Virgin Voyages

Advertising
Internet
August 2023

Apple Charges Toward Best Battery Yet

Advertising
Telco
July 2023

Virgin Soars To New Heights

Advertising
Retail
July 2023

Tesco Cooks Up a Heartfelt Story

Advertising
Beverage
July 2023

Yorkshire Tea Gets the Par-Tea Started

Advertising
February 2023

2 winners and 2 losers from Super Bowl 2023

Advertising
February 2023

Super Bowl 2023 Ad Rankings

Advertising
December 2022

Australia’s most effective Christmas ads of 2022

Advertising
December 2022

The UK’s most effective Christmas ads of 2022

Advertising
Retail
December 2022

ALDI says Merry Christmas… you filthy animals

Advertising
Food
November 2022

Ocean Spray wiggles and jiggles its way to the top

Advertising
Travel
November 2022

Tourism Australia’s Ruby the Roo reaches the heights of Uluru

Advertising
Food
September 2022

Surreal vs. Kellogg’s: Cereal’s David vs. Goliath

Advertising
Health
August 2022

Peloton: Maximum Effort, Minimum Reward

Advertising
Internet
August 2022

Apple touts privacy and builds meaningful difference

Advertising
Retail
July 2022

Specsavers adopts new vision for Canada launch

Advertising
Retail
July 2022

Storytelling trumps shock tactics for Mitre 10

Advertising
Internet
June 2022

Just Eat delivers an epic encore

Advertising
QSR
June 2022

Burger King’s Plant Based Whopper Wilts

Advertising
Finance
May 2022

Lloyds Bank’s latest spot struggles out of the gates

Advertising
Retail
April 2022

Specsavers prove the power of “Fresh Consistency”

Advertising
Insurance
March 2022

CGU’s “Tall Poppy” seeds confusion

Advertising
Auto
February 2022

Super Bowl 2022 Ad Rankings – Automotive

Advertising
Finance
February 2022

Super Bowl 2022 Ad Rankings – Finance/Crypto

Advertising
Alcohol
February 2022

Super Bowl 2022 Ad Rankings - Alcohol

Advertising
Food
February 2022

Super Bowl 2022 Ad Rankings - Food

Advertising
Food
January 2022

MLA serves up another summer sizzler

Advertising
Retail
December 2021

A consistently inconsistent Christmas from Myer and David Jones

Advertising
Retail
December 2021

Lidl does things a Lidl different this Christmas

Advertising
Retail
December 2021

Waitrose and M&S put on a feast for shoppers this Christmas

Advertising
Beverage
December 2021

Mark Ritson: “This is not a Cola-Cola ad”

Advertising
Retail
December 2021

UK Grocers show why distinctiveness is just as important as emotion

Advertising
QSR
December 2021

Does McDonald’s take the carrot this Christmas?

Advertising
Telco
December 2021

O2 and Vodafone give the gift of data this Christmas

Advertising
Retail
December 2021

Michael Hill sparkles brightly this Christmas

Advertising
Retail
December 2021

There’s snow place like Sports Direct for Christmas

Advertising
Telco
December 2021

Did Optus leave people saying ‘Yes’ this Christmas?

Advertising
December 2021

The UK’s most effective Christmas ads of 2021

Advertising
December 2021

Australia’s most effective Christmas ads of 2021

Advertising
Retail
December 2021

AusPost delivers effectiveness for the third year running

Advertising
Internet
November 2021

Unboxing Amazon’s Cinematic Christmas Release

Advertising
Retail
November 2021

ALDI whips up a sandstorm for Christmas

Advertising
Retail
November 2021

ALDI goes bananas in latest Kevin the Carrot epic

Advertising
Retail
November 2021

Did Coles or Woolworths deliver for Christmas 2021?

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