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Case Studies

Ocean Spray wiggles and jiggles its way to the top

Tourism Australia’s Ruby the Roo reaches the heights of Uluru

Cadbury’s new square off the old block

Concentrating on sustainability: Does Listerine’s new innovation deliver?

Surreal vs. Kellogg’s: Cereal’s David vs. Goliath

Not to waffle on, but Maxibon’s new launch is pretty sweet

Sprite can see clearly now the green is gone

Peloton: Maximum Effort, Minimum Reward

Coca-Cola adds extra fizz to iconic Tennessee RTD

Bürgen Pack Refresh: When everyone’s Zigging, Zag

Apple touts privacy and builds meaningful difference

Baskin Robbins scoops plaudits for redesign

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