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Case Studies

Concentrating on sustainability: Does Listerine’s new innovation deliver?

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Surreal vs. Kellogg’s: Cereal’s David vs. Goliath

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Not to waffle on, but Maxibon’s new launch is pretty sweet

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Sprite can see clearly now the green is gone

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Peloton: Maximum Effort, Minimum Reward

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Coca-Cola adds extra fizz to iconic Tennessee RTD

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Bürgen Pack Refresh: When everyone’s Zigging, Zag

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Apple touts privacy and builds meaningful difference

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Baskin Robbins scoops plaudits for redesign

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Specsavers adopts new vision for Canada launch

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Coca-Cola Starlight vs. Nitro Pepsi: An out-of-this-world battle

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Storytelling trumps shock tactics for Mitre 10

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