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Case Studies

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April 2019

Eclipse Mints: Why purpose-driven advertising needs to balance selling

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April 2019

Tim Tam Slams’ packaging is a slam dunk for Arnott’s

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April 2019

Are consumers hot or cold on Twinings’ new brew?

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April 2019

Santo adds a new dimension to instant coffee

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March 2019

Holden opts for emotion over clichés and stereotypes, and wins

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December 2018

Who had the most effective Australian Christmas ad in 2018?

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November 2018

Will iSelect’s investment in a new brand ambassador pay dividends?

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October 2018

Why social media analytics tell you very little about effectiveness

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October 2018

Why Budget Direct’s attempt at storytelling misses the mark

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December 2017

Which Aussie ad campaign won Christmas 2017?

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July 2017

McDonald’s review: Emotionally engaging but lacking authenticity

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March 2017

Why auto advertisers aren’t capitalising on a booming market

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