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Innovation Case Studies

April 2020

Marmite double-dips into peanut butter

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January 2020

Smith’s sweet tooth lands them in a deep pile of chip

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October 2019

The most fangtastic and spookylicous Halloween candies of 2019

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October 2019

KFC’s latest product launch is a glazed, deep-fried flop

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April 2019

Can Nutri-Grain To Go squeeze into consumers’ breakfast repertoires?

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April 2019

Are consumers hot or cold on Twinings’ new brew?

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