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Advertising Case Studies

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Advertising
CPG
April 2019

Eclipse Mints: Why purpose-driven advertising needs to balance selling

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Advertising
Auto
March 2019

Holden opts for emotion over clichés and stereotypes, and wins

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Advertising
December 2018

Who had the most effective Australian Christmas ad in 2018?

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Advertising
Finance
November 2018

Will iSelect’s investment in a new brand ambassador pay dividends?

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Advertising
Retail
October 2018

Why social media analytics tell you very little about effectiveness

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Advertising
Finance
October 2018

Why Budget Direct’s attempt at storytelling misses the mark

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