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Case Studies

Impossible Meats Possible

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Stirring the Pot Gets a Reaction, but is it the Right One?

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Barclays Explores our Emotional Depths

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A single blueprint for emotion doesn’t exist

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Why Happiness is a Poor Proxy for Effectiveness

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Super Bowl 2024 Ad Rankings

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PAK’nSAVE: Unboxing a New Kind of Kiwi Partnership

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Lifting the Lid on Mayver’s Pack Redesign

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Aussies of all Ages Get Behind Latest Lamb Epic

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AusPost vs. Telstra: Why Effectiveness is About More Than Just Emotion

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Australia's most effective Christmas ads of 2023

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The UK’s most effective Christmas ads of 2023

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