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Case Studies

Who had the most effective Australian Christmas ad in 2018?

Will iSelect’s investment in a new brand ambassador pay dividends?

Why social media analytics tell you very little about effectiveness

Why Budget Direct’s attempt at storytelling misses the mark

Which Aussie ad campaign won Christmas 2017?

McDonald’s review: Emotionally engaging but lacking authenticity

Why auto advertisers aren’t capitalising on a booming market

Which Aussie advertising campaign won Christmas 2016?

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