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In a media landscape where standing out has never been harder, this study establishes a new barometer for marketers and agencies across Australia—revealing the country’s most memorable ads, as recalled by everyday consumers. To do this Cubery speaks to thousands of Aussies every month, asking a simple question:
“What’s an ad you’ve seen recently that you either loved or hated?”
Together with a love/hate sentiment score—revealing how the ad resonated emotionally—this longitudinal study maps the intersection of emotion, attention, and media muscle. The result? Never-before-seen insights into what’s really cutting through, getting noticed, and striking a chord with the general public.
Seeing what breaks through is one thing. Knowing why is another.
Kudos to all the brands featured in this quarter’s Top 10 and, of course, their legendary agency partners. If you’re interested in digging deeper into these results—or learning more about how Cubery helps brands unlock more creatively disruptive and commercially effective work—get in touch to speak with our team.
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