While technology and automation are central to what we do, we recognize that – in itself – data only provides so many answers. Humans are complex creatures. What they mean sometimes isn’t clear to their best friend or even their partner.
Our model is unique because it allows clients to scale up or down depending on how hands-on they want to be. Our platform can be used to run fully automated, self-serve research projects in a timely and cost-effective way. Alternatively, clients can “scale up” and gain access to our in-house team of specialist consultants, who will analyze test results and provide clear directions for improvement.
Our vision for the future of market research isn’t one where clients need to make a trade-off between the benefits of working with a technology company versus a full-service consultancy. We believe they’re both equally important, and together enable businesses to make smarter, faster, and better decisions.