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Why Cubery?

The say/do gap

It’s well-established that what people say and what they do is often very different. Humans are complex creatures. What they mean sometimes isn’t clear to their best friend or even their partner. This disconnect is a challenge for marketers – research which doesn’t align with real-world outcomes causes a great deal of frustration and discontentment.

There’s a better way. Psychology and the behavioral sciences have taught us lots about how people actually make decisions. By analyzing the consumer journey through both System 1 and System 2 lenses we’re able to provide a more well-rounded picture of the decision-making process – both in the short- and long-term.

Our Philosophy: Captivate, Connect, Compel

Our 3 C’s methodology is deeply rooted in these learnings, helping close the say/do gap and in-turn improving marketing effectiveness. 

Captivate

Does it attract people’s attention, arouse their curiosity, and engage them in an emotional way?

Connect

Does it leverage the brand/product’s distinctive assets to build credibility, trust, and instant recognition?

Compel

Does it leave people with a meaningful impression of the brand/product, predisposing them more favorably toward it?

Data is only half the story

Generalist market research companies and DIY platforms have commoditized market research – providing data in abundance but scarce insight to accompany it. What marketers really need is less – but better-quality – data, combined with people who know what to do with it. Data blindness is a far greater risk to businesses than data scarcity.

Our team of in-house consultants aren’t just experienced researchers – they’re dedicated advertising and product development experts. They’re the ones who help unearth insights and opportunities which lead to better business outcomes.

Technology is table stakes

Our thinking and our people are what sets us apart. However, traditional market research is slow, costly, and cumbersome. That’s why we’re committed to using technology and automation to not only make market research as accessible as possible – but better. Our market-leading consumer insights platform enables us to provide answers in a matter of hours – not weeks or months.

Low-cost

Automation enables us to offer prices which start at just $1,500, allowing for iterative testing and continuous meta-learning.

Real-time

Our “always on” survey provides direct access to millions of consumers, with test results available in as little as 24 hours.

On-demand

We don’t lock you into prohibitive contracts. It takes only a matter of minutes to create and launch a test.

Expert-led

We’re not just a tech platform; we also provide full-service consultancy and support by a team of marketing experts.

Meta-analysis

All historical test data is securely housed in your online dashboard, accessible to key stakeholders at any time.

Our latest thinking