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It’s well-established that what people say and what they do is often very different. Humans are complex creatures. What they mean sometimes isn’t clear to their best friend or even their partner. This disconnect is a challenge for marketers – research which doesn’t align with real-world outcomes causes a great deal of frustration and discontentment.
There’s a better way. Psychology and the behavioral sciences have taught us lots about how people actually make decisions. By analyzing the consumer journey through both System 1 and System 2 lenses we’re able to provide a more well-rounded picture of the decision-making process – both in the short- and long-term.
Our 3 C’s methodology is deeply rooted in these learnings, helping close the say/do gap and in-turn improving marketing effectiveness.
Generalist market research companies and DIY platforms have commoditized market research – providing data in abundance but scarce insight to accompany it. What marketers really need is less – but better-quality – data, combined with people who know what to do with it. Data blindness is a far greater risk to businesses than data scarcity.
Our team of in-house consultants aren’t just experienced researchers – they’re dedicated advertising and product development experts. They’re the ones who help unearth insights and opportunities which lead to better business outcomes.
Our thinking and our people are what sets us apart. However, traditional market research is slow, costly, and cumbersome. That’s why we’re committed to using technology and automation to not only make market research as accessible as possible – but better. Our market-leading consumer insights platform enables us to provide answers in a matter of hours – not weeks or months.